A new brand, "addya Tokyo," was born, starting with a comment from my grandmother.

IROA Co., Ltd. has launched a new brand , "addya Tokyo," with the theme of "gently delivering family feelings."

This brand was created with the aim of creating an opportunity for people to naturally convey their feelings to family and loved ones who live far away.

My grandmother's words, "I want to eat the same food as everyone else"

This brand was born from the feelings that our CEO, Shimada, had while caring for his grandmother. When his grandmother's appetite started to decrease, he heard her say something that left a deep impression on him.

"I want to eat the same food as everyone else."

The moment we realized the passion behind wanting to eat the same thing as the whole family, rather than a special meal, we began to think about what we could do.

What "addya Tokyo" aims to achieve

You're already doing your best, so don't try to do it alone. Everyone is working so hard every day. Whether you're living alone or supporting your family, it's easy to feel like you have to do it all yourself and push yourself too hard. This is especially true if your family lives far away.

"Addya Tokyo" is a brand that delivers your thoughts.

A gift that conveys the message, "How are you?" It gives the recipient an opportunity to feel free to contact you and say "thank you," and the conversation and smiles foster a connection with the important person.

"Let's all support each other and enjoy together" is the philosophy of Adoya.

The origin of the brand name "addya Tokyo"

The brand name "Addya Tokyo" comes from the words "ado (add): to add," which means to make something comfortable or put someone at ease with a little ingenuity, and "ya: a building where people live, a home," which means a place for family and friends.

The name "addya Tokyo" comes from the idea that "add your affection" literally translates to "please add your affection." From Tokyo, to the whole country, to the world - gently delivering your feelings for your loved ones. That is "addya Tokyo."

From now on, Adoya will deliver a "kind gift experience" that is close to the hearts of people who live their daily lives carefully. Going forward, we will gradually release products and services that embody the brand's worldview.

Message from the CEO

"When my grandmother said, 'I want to eat the same food as everyone else,' I think it wasn't just a wish for food, but an expression of her desire to 'stay connected with her family.'

We want to be a brand that gives shape to these feelings. Even if you're far away or busy, we want to convey the message, "We're thinking of you." And above all, we want to create opportunities for warm conversations and increase smiles.

My grandmother was always smiling. I hope there will be many more happy smiles like that."

——IROA Co., Ltd.
Representative Director Akiko Shimada